I started this social media endeavor as a business strategy to help my company become recognized as market leaders in their respective space. At the same time I became focused on blogging for a pure social perspective about my adventure racing team.
Now my lines have begun to blur and I am allowing a little of my personal content influence my professional content. I don't think that is necessarily a bad thing. I mean why do people follow blogs and Tweets? It is not get a corporate overview on a company or product but to follow an individual (a unique, warm blooded person that has original thoughts, ideas, and expressions) that talks about the business right? So the fact that personality, individual comments begin to influence the content is what makes it all interesting?
Should a company/corporate blog be kept "corporate"? Is there room for the author to bring their personal life, stories and thoughts into a corporate blog or does it need to be kept separate?
5 years ago
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