Back Online

I have been so focused on maintaining my fire blog that I realized my first priority blog has taken a back seat.

Well, unlike fire, I have a lot of changes to report on at work. We are in the midst of rolling out a new CRM application & dbase and just completed our first phase of the holiday season.

A lot of changes at corporate including a new VP of Marketing and CIO (Both very much needed).

Now the focus is balancing short term marketing success with long term LTV of our customers.