Social Media is fast becoming an integrated communication channel within business. I look at Social Media as more than a craze or a strategy but more of a way of thinking. Managing a website and keeping it fresh with updated and timely content takes a lot of thinking, project based work and processes (schedules, roles and responsibilities, due dates, etc…) where Social Media, if done right, is literally an extension of the person, team, business. It can’t be held to a schedule nor can it be looked upon as a task or responsibility. It is a hybrid of thinking out loud and creative expression. There is not going to be a right way to Blog or an incorrect Tweet.
The greatest part of Social Media is the fact that it is being done without an audience in mind. The fact is ninety percent (I totally made up that number) of blogs and Tweets and other Web 2.0 communications likely go unnoticed. But yet people still have this urge to share their story and to think out loud. Those that do build relationships and have followers still do it to share their story and think out loud. The agenda should never shift.
5 years ago
1 comment:
Four51 runs its blog via deadlines, roles, communication objectives, and with an audience in mind...both a known audience and a desired audience. I'm not sure if that approach is in conflict with your thoughts on social media or not. I do believe that our blog's weakest moments are when we forget about honesty and use it to sell.
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