Refreshing Sales Call

I just had a very refreshing sales with a CRM SaaS provider called Aplicor. After 15 minutes she told me their solution is likely not a great fit for our needs. And she even offered to put me in touch with someone who just went through a similar process.

The fact that a sales person can recognize when their solution is not the right fit and walk away is very refreshing. I cannot begin to tell you how many times I have been on that side of the fence where, as an organization, you sell a solution that requires a boatload of customization. Nobody wins.

This gives me a glimmer of hope that there are (sales) people and organizations out there who get it. If anybody is looking for a vendor to help drive and qualify leads i would strongly suggest calling Aplicor and asking for Lisa D.

Wine vs. Scotch

As Mark Twain said, "I didn’t have time to write a short letter, so I wrote a long one instead", which I think is a perfect statement to my current situation. I could consider my traditional way of think as to over complicate things. I tend to look too far down the road and consider ALL variables and options. Which in many situations is a good thing. But what I am discovering now that the it may be better to go with the simple(r) ideas.....at least with technology.

When you consider how fast technology changes why invest in the biggest and best solution today when there will be a bigger, faster solution tomorrow? When is the right time to pull the trigger on an investment? Compound the change in technology with the change in economy and who knows what tomorrow will look like for retailers, developers and other businesses.

Which is why I am exploring the idea of integrating 3 to 4 businesses that each specialize in one area of CRM, instead of looking for one fully integrated solution. Some of the disciplines include:

• Campaign Management


• Business Intelligence


• CRM Platform/Data Hygiene


• Loyalty


• Email management

The beauty of this strategy is it keeps my initial (capital) investment low and provides a best of breed solution to each discipline. In addition, if some new widget or strategy becomes available down the road, my investment is minimal which gives me great opportunity for change.

One downside of this solution is the fact that I have multiple vendors to manage and I need to rely on making sure they all play nice together. And the fact that I have to look at my payment structure as being spread out over time (paying for each sip of wine vs. purchasing an entire winery). However, this might not be a bad thing if we decide scotch is our drink of choice after a few years? okay bad analogy but you get the idea.

As of right now this direction is only an idea. I have defined a few players but now all. I am not sure if I can make this a reality or not in the time frame I have been given...but i am going to give it a shot.

The Power of Chris Brogan

I never stop being amazed at the power and timeliness of social media.

No less than 60 seconds ago I decided to send Chris Brogan a Tweet about a social media idea I came up with last month. The idea is simple. How quickly (and how much) can a single blog and a few posts penetrate the social network to drive attention and awareness.



In this case, I decided to see if I could raise money for charity. The Power of One (dollar). No less then seconds, literally seconds from the time is sent my tweet to Mr. Brogan (check out his website) did I see an influx of Twitter followers and people already supporting this cause.

THANK YOU CHRIS! Thank you Social Media.


http://www.chrisbrogan.com/

Customer Service the Way it Should Be!

I just had to post a quick statement regarding TheLadders executive recruiting web site. Customer Service the way it should be....

I signed up for a three month membership when my previous employer decided to relocate my job. At the time, I did not read the fine print (my error) about auto renewal.

Fortunately, I landed my current opportunity within three months. But I have continued to receive premium benefits from The Ladders. I thought it might be just a timing issue so I did not check...until this morning. It turns out I have signed up for another three months.

Talk about convenience. The Ladders offers real time chat. So I initiated a dialog with Gloria. After explaining the situation and listening to Gloria defend the company's policy, I asked her if she "will do the right thing" and she did. Refunded my $75 and wished me a pleasant day.

As you can see.....I am surprised and grateful.

The basics still do work

I thought I would take a minute to add a little hope to the masses out there who are frustrated with challenges in job hunting into today's economy.

I can honestly say that my last two employment opportunities have both been as a result of applying online through CareerBuilder.

Most recently I was notified that my job was relocating and I had no interest in going with it. So in September I put my job hunting focus into full gear (keep in mind that I always focus on maintaining an active network and will always help out a contact in need....good Karma).

In addition to a heavy focus on networking through LinkedIn & Twitter (which I would say is very valuable if you know how to use properly) I also scanned the daily email robots that I built at Monster and CareerBuilder. I tended to over apply to opportunities but made a point to research and follow up on the positions that truly fit my skills and passion.

During my 2-month search I had over 15 active opportunities at one time. The position I finally accepted was a direct result of my application online off a CareerBuilder posting. Even though this position was being recruited nationally through head hunters they still paid attention to their 'inbox'….and fortunately for me my resume struck a cord.

Granted this is not the norm for most but it does happen. Stay focused. Stay confident (I know it is easier to say when you are employed) and network Online and in person.

Good Luck.

New Job. New Opportunity

I am very excited to finally have started at Christopher & Banks. I am three days into my role and am realizing there is a tremendous amount of 'opportunity'. During my interview process I referenced "low hanging fruit" and was quickly corrected....C&B does not have low hanging fruit...."we have loads of rotting fruit all over the floor". Meaning: There is a ton of opportunity just waiting for the picking.

So, now that I am three days into the position I have spent the majority of time focusing on research (internally) into systems, resources, data, use of data and processes. Like I said...a lot of opportunity.

We are currently engaged with a Vendor that is providing support including list hygiene and maintenance, reporting and email management. So far they look very good but I want to explore a few other options for long(er) term CRM providers.
In a nutshell, I am looking for a vendor to partner with that can help with the following:

• Short Term Planning execution combined with Longer Term Strategy
  Ability to help drive measureable short term campaigns while building the longer term solution.


• A vendor that understands over time we may bring some or all services in house but will still help build the best system that is not 'vendor exclusive'.


• Help define customer models, cubes, segments and the reporting platform to make the data actionable.


• Potential to develop a loyalty program within CRM strategy


• Help integrate CRM across the organization, planning and management.

For now if anyone has any CRM companies that have experience in the retail space please shoot me a message. I am early in my time and the process but I know this will be coming fast down the pipeline.

Job Hunting-Week 6

First day of Snow! This is another post that will be posted after the fact. I am very conscious of being 'unemployed' but the fact is there are a lot of people out in the market in the same situation. A lot of talented executives looking for work. As scary as the economy is right now I am pleasantly surprised with the level of activity I am seeing in my search. I looked back at the first post and all of those opportunities are still alive with the exception of the one I was expecting an offer on. It goes to show you that no matter how confident you are the key is to not let up on the networking until you have an offer in hand. One person said to keep going strong until the first pay check is in your bank.....I am realist but I will be satisfied once an offer is made and accepted (in writing).

Here is my current list of active companies:
1: Sr. Dir of CRM/Loyalty. This is now my number one opportunity. I have met with HR, Recruiter and Hiring Mgr. All solid. References have been sent and I am waiting to meet with the CEO.
2: Category directory. Still active. Met with hiring mngr and waiting for feedback. Could be a good opportunity but the culture is a bit off
3: Dir of Mtk. Another educational company. This would be a great opportunity but very unstable. I would definitely need an exit package before going
4. Dir of Loyalty Banking company. Meeting with the bosses boss next week. Not interested as the commute would be hell (40+miles each way)
5. Dir of digital Mtk This is a new one that just surfaced today. I am being introduced to the hiring mgr by the recruiter. This is a solid opportunity and #2 on my list
6. I continue to log some time consulting for a loyalty company in St. Paul. This could be a great fit but there is not a full time offer
7. Just spoke with a former colleague who is now the CEO of a SaaS company that is back in the hospitality space. These guys are doing it right but I have little interest in going back to the hotel software space......but it is an option.

Then I have three agencies I am talking to. All three are in a wait and see mode.
8. Agency 1 (Plymouth)
9. Agency 2 (downtown)
10. Agency 3 (downtown)

Bottom line in week 6. I am still in a great mood. The fact that I do not have any more income coming is a concern but I am confident that something will surface. It has to. To have 10 legitimate opportunities going is good. I would just to hate to see "Job Hunting- Week 10 because that means that nothing has come to fruition.

Plus I am getting sick to death of the coffee office. Although I prefer Dunn's coffee I have to say that Caribou's free wireless beats the hell out of having to log into the Starbucks ATT system. Need to prepare for my next call....#11. I won't add this to the list yet as it is for a job "near St. Cloud". Talk about a lengthy commute. Hopefully that will not be necessary but as I wrote early....never give up until an offer is in hand.